In partnership with
VJ Edgecombe and Tyrese Maxey. [Reuters photo]
Good morning folks.
The end of October is near. That means AMC’s FearFest is almost over. I love a good ‘80’s horror movie—heck, even the bad ones, too. One of the many reasons my friends on the Sixers beat make fun of me is that I think Halloween II, not the original Halloween, is the best movie in the series.
But the disappointment that the marathon of horror movies is coming to an end dissipates because the end of October is the start of NBA season. It is the most wonderful time of the year.
They will throw the ball up for your Sixers on Tuesday night, after the New York Knicks get their championship rings at Madison Square Garden.
The Sixers will then come home to host the Cleveland Cavaliers on Thursday. It is a four-game opening week, a home back-to-back with the Milwaukee Bucks and Detroit Pistons to close things out on Saturday and Sunday.
You are officially one sleep away from the debuts of LeBron James and Jaylen Brown.
Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
Does it feel surreal?
It felt a little surreal on Friday, when James donned the team’s white uniform in front of an excited crowd for the preseason finale.
I imagine it will feel surreal on Tuesday and on Thursday. But, in this season’s Eastern Conference, there is not a lot of time to bask in the glory of having reeled in not one but two big fish.
Still, I’d advise you to enjoy the ride. Who knows when you’ll have a team with this much star power again? That doesn’t mean don’t hold them to a high standard. You should expect great things from this group.
Lord knows you’re not getting it from the Eagles or Flyers.
Here’s some work you should check out from Sixer world.
The Sixers dropped this behind-the-scenes documentary(?) of their training camp on YouTube. There’s a 10-minute fix to get you to Tuesday.
A practice notebook from yours truly, detailing sights and reports from Sunday’s practice.
The debut Vertical 76 podcast, in which I spoke with the great Amy Fadool Kane of NBC Sports Philadelphia.
The Sixers signed Tacko Fall to a two-way deal on Saturday. Reaction is up on YouTube.
Gina Mizell detailed Jaylen Brown’s first time playing against the Boston Celtics in the Sixers’ preseason finale.
Tony Jones on LeBron’s comments about his helicopter commute.
My
arch enemyfriend Derek Bodner on the two-man game between Joel Embiid and Tyrese Maxey from the preseason finale, with a stat that stood out and some quotes from postgame.Bryan Toporek with a few bigs the Sixers are reportedly linked to in wake of losing Ariel Hukporti.
Paul Hudrick with a story on Tyrese Maxey dealing with (or not being fazed by) the attention that comes with LeBron James.
Yaron Weitzman on Mike Gansey, the architect of the team you’re about to emotionally invest in.
Have a great Monday. The wait is almost over.